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Founded by local residents David and Mary Frost, we've been helping buyers, sellers, landlords and tenants make their next move for more than 30 years.
Frost's was founded in 1992 by local residents David and Mary Frost. After a successful estate agency career in London, David returned to St Albans with a clear ambition: to create an estate agency that offered a better experience for its customers.
Launching a new business during the aftermath of the 1990/91 recession was no easy task, and many questioned whether a new independent agency could succeed. When asked what would make Frost's different, David's response was simple:
Better Service. Better Marketing. Better Results.
More than three decades later, those principles continue to shape the business. While Frost's has grown from a single branch in St Albans into a respected network of local offices serving communities across Hertfordshire, our commitment to delivering exceptional service and trusted advice remains unchanged.
More than 30 years after opening our doors in St Albans, Frost's continues to help buyers, sellers, landlords and tenants across Hertfordshire.
Our teams combine local knowledge, modern marketing and trusted advice to support customers at every stage of their property journey. Whether you're taking your first step onto the property ladder, moving home, letting an investment property or searching for a rental home, we're here to help.
Today, Frost's operates across a network of local branches, helping thousands of people move each year while remaining committed to the values established by David and Mary Frost in 1992.
Property is local, and so are we.
For more than 30 years, Frost's has been proud to support the communities we serve through a range of charitable initiatives, local partnerships and fundraising activities. From organising foodbank collections and donating clothing and essential items to supporting local schools, community groups and seasonal campaigns, we're committed to making a positive difference beyond property.
As a locally founded business, we believe in giving back to the towns and villages that have supported us for generations. Whether it's helping families in need, supporting local causes or working alongside community organisations, we're proud to play an active role in the places we call home.
Interested in joining Frost's? Explore current opportunities and learn more about careers with Frost's.