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Front of branch

Our history

Frost's first opened its doors in 1992, set up by David and Mary Frost. 

Today Frost's is an award winning estate agent with 4 local offices, helping you buy, sell, let and rent across St Albans, Harpenden, Marshalswick and Wheathampstead

A strong heritage

A lot has changed from our early beginnings over the last 30 years.  Take a walk through our history and see how we've grown and evolved.

In the beginning

Frost's Estate agents was founded by local residents David and Mary Frost in 1992. David had enjoyed a very successful Estate Agency career in London and decided to take his experience and start a company in his local area of St Albans. The country was still reeling from the 1990/91 recession and many were wondering whether this new company would survive. When questioned what it was that Frost's were going to do differently, David confidently replied, that they would simply be better than the competition and so started a quest that continues to this day to provide 'Better Service, Better Marketing and Better Results' than our competition.

Marshalwick office

Along came Marshalswick

Frost's grew quickly, in the early 90s it was the only agent to provide colour advertising and colour details locally. This was a significant advantage and in 1995 our second office opened in the St Albans suburb of Marshalswick. We spotted a trend that sellers of Conservation area cottages, often preferred to move to the Marshalswick area as their families grew and so a Frost's office in the area provided an opportunity to further help them on their journey. Marshalswick's combination of local shops, quality schools and dominance of family oriented housing is just as popular as it was then.

Strength in the business from our lettings arm

Right from the outset Frost's took Lettings seriously, back in 1992 when the 'buy to let' mortgage was in its infancy, few estate agents were interested in Lettings. At Frost's our early adoption of Lettings, has allowed us to build up the knowledge and experience to provide an expert service to the many Landlords who enjoy our Fully Managed service.

To let board

Moving into the millennium with Harpenden

Building on our success, further expansion came in 2000 when Frost's opened in the nearby town of Harpenden.  

Initially we opened in Harding parade, but when the opportunity came to relocate to highly visual offices opposite Waitrose on Leyton Road, we seized the moment. Whilst St Albans and Harpenden share many similarities, we understand that Harpenden has its own unique character and we tailor our services accordingly.

Adding to the family in 2012 with Wheathampstead

In 2012 there was an opportunity to acquire a lettings business in Wheathampstead and with it a delightful shop in this pretty village, this acquisition further complemented our existing activities and our range of services to clients in the St Albans suburbs.

Frost's Wheathampstead branch
Frost's award winning team


Today we are an award winning local estate agent. Our four closely knit offices have allowed us to build a unique presence in Hertfordshire. Individually the offices provide a bespoke service to each community and our skilled and knowledgeable staff provide sellers and landlords the opportunity to market their properties, through all four offices to a very wide selection of buyers and tenants alike.