New homes
Modern kitchen with wooden surfaces and white chairs

Land and New homes for developers

At Frost's, we offer developers a knowledgeable and experienced service which we believe cannot be matched. Frost's provides an ethical, professional and consultative approach and a reassuringly personal service.  We cover all aspects of projects and can provide advice on mix of units, internal layouts, specification, pricing and phasing releases. Plus we have access to a multi-branch estate agency network and national presence through our association with LSL Property Services Group.

Our full range of services include

  • Consultancy
  • Viability reporting
  • Pricing
  • Optimising value
  • Specification advice
  • Sales delivery
  • On site representation
  • Land sourcing - consented sites, land assembly
  • ‘Subject to Planning’ opportunities

Developer services

Land Sale and Acquisition

Frost's are strong in the identification of potential sites especially, due to stringent Green belt rules, the development of Brownfield sites and office to residential opportunities where we have lots of experience. If you are considering buying or selling a potential development we are happy to provide advice and discuss the potential mix and specifications for your scheme.

Marketing Strategy

One of Frost's strengths is understanding the demand for local new homes, exactly what buyers are looking for and how best to communicate with the target market. We use professional designers and can produce and deliver quality marketing to budget and on schedule, plus help with show homes and launch events. Our local marketing intelligence and experience is a real asset too enabling developers to maximise re-sales by consulting with us on current pricing, competition, price per square foot analysis, possible future trends and expectations.

Sales Management

We would expect to provide detailed updates and reports to help clients on a weekly basis and in most cases are happy to attend meetings at clients offices to ensure a quality service is maintained. 

Financial Services

We have an in-house financial services department, who are able to verify every offer and ensure that we only pass to clients, buyers who are in a first class financial position. The mortgage market can be challenging but where the buyer chooses to use Embrace Finance Services we will ensure that the mortgage application is chased through to facilitate a speedy exchange of contracts.

How we market developments

Extensive buyer database

Our teams are constantly updating their knowledge on the latest developments and use proactive methods to find the best buyers early. We routinely mine our extensive customer databases with calls and marketing emails and act quickly on positive engagement to get your new builds moving.

With specialist knowledge that sells

Legislation changes quickly. We stay up to date on any changes and our land & new homes teams are fully qualified to advise on finances, shared ownership, anti-money laundering, CML Disclosure of Incentives, Consumer Code for Housebuilders and other requirements.

Digital marketing for every development

By creating dedicated, high-quality microsites for every project, we take care of the marketing and allow developers to focus on their next build. Each microsite features a selection of available properties, floorplans, immersive video tours, detailed e-brochures and affordability calculators for potential buyers.