Our Land and New Homes department provides a bespoke consultancy service to local developers. Frost’s set up the land department in 2000 in response to a rising level of new homes sales and the desire from developers to have a dedicated point of contact. Since then we have had the privilege of working with some of the area’s most innovative developers and advised and sold a number of local landmark developments.

If you would like to talk to an established, market leading agency about your future development please feel free to get in touch.


Exciting new development... Holly Close, St Albans



Holly Close, St Julians Road, St Albans, AL1 2AZ

An exclusive development of just three fantastic new build detached houses, ideally positioned within a gated development to the south of the city centre and providing allocated parking.

Holly Close is located off St Julians Road and approached through the electric gates and along the sweeping driveway. These stunning houses have been built to an exacting standard by the developer, with great attention being paid to the level of detail throughout and the high end specification.

The kitchens are fitted with high gloss white units with quartz worktops and there are an array of integrated appliances, whilst there is under floor heating to the ground floor, which is laid with stylish engineered oak.

On the first floor is a good sized master bedroom with en suite shower, two further bedrooms and family bathroom with access to loft space accessed via a pull down ladder.

All three houses have good sized rear gardens that are enclosed and with turfed lawns. To the front of the homes are communal landscaped gardens. 

Holly Close is ideally located to take advantage of the vibrant city centre, and the mainline railway station connecting to the London network, whilst the open spaces of Verulam Park are a just a short walk away.

The extensive motorway network including the M25 and M1 are also very close making this an ideal purchase for anyone looking to travel or commute.


Click to view 1 Holly Close property brochure

Click to view 2 Holly Close property brochure

Click to view 3 Holly Close property brochure



New Development - Apex House, Camp Road

* Help to Buy now Available * 

Of interest to owner occupiers and investors, Apex is the long awaited landmark development located approximately 0.5 mile to the mainline station.

There is a wide variety of 1 and 2 bedroom apartments available that have the benefit of integrated appliances, allocated parking and are within close to proximity the vibrant city centre.

Viewings are strictly by appointment only.

Please call Frosts for further information. 01727 861166




exciting new development...Kimpton, High STreet

Kimpton, Hertfordshire

Wonderful contemporary living is offered by this exclusive brand new development of just three properties situated just off Kimpton High Street, designed and built to an extremely high specification throughout by renowned local builder Hesketh Homes.

The development comprises of two 2 bedroom cottages and a 1 bedroom coach house, All three properties benefit from private parking, luxury fittings including stylish kitchens with Corian worktop surfacing and a full range of quality integrated appliances provided by Hawk Interiors of Harpenden. Cloakrooms and family bathrooms benefit from porcelanosa luxury modern suites and boast complimentary tiling to walls and flooring with underfloor heating. The bathrooms also have Aquavision flat screen TVs fitted that offer freeview television channels and radio stations.  Other features include Heritage sash style double glazing supplied by Harpenden Windows, programmable recessed Rako ceiling down lighters and stereo speakers are fitted in the living areas, bedrooms and bathrooms. Outside the gardens where applicable have been professionally landscaped with both cottages rear gardens benefiting from decked patio area, newly turfed lawn and are enclosed by boundary fencing. Added security is provided by outside security cameras which can be fed back to a hard drive. Each home will have electric heating and will be supplied with a 10 year builders warrant



Get in touch

Developer services

Land Sale and Acquisition

Frost's are strong in the identification of potential sites especially, due to stringent Green belt rules, the development of Brownfield sites and office to residential opportunities where we have lots of experience. If you are considering buying or selling a potential development we are happy to provide advice and discuss the potential mix and specifications for your scheme.


Marketing Strategy 

One of Frost's strengths is understanding the demand for local new homes, exactly what buyers are looking for and how best to communicate with the target market. We use professional designers and can produce and deliver quality marketing to budget and on schedule, plus help with show homes and launch events. Our local marketing intelligence and experience is a real asset too enabling developers to maximise re-sales by consulting with us on current pricing, competition, price per square foot analysis, possible future trends and expectations.

Sales Management

We would expect to provide detailed updates and reports to help clients on a weekly basis and in most cases are happy to attend meetings at clients offices to ensure a quality service is maintained. 


Financial Services

We have an in-house financial services department, who are able to verify every offer and ensure that we only pass to clients, buyers who are in a first class financial position. The mortgage market can be challenging but where the buyer chooses to use Embrace Mortgage Consultants we will ensure that the mortgage application is chased through to facilitate a speedy exchange of contracts.

Our Network...

In addition to our extensive in house resources we are able to call on the expertise and marketing power of other companies within our group, particularly in situations where clients feel this will add value to the promotion of the development.Network small

Our Track Record

146 London Road 1001

146/148 London Road, St Albans

ALL SOLD      The conversion of a 1980's office building to provide 6 residential apartments comprising five x 2 bedroom, 2 bathroom and one x 1 bedroom apartments each benefiting from secure on site parking.


Saxon House, St Albans

ALL SOLD      Originally built in the 1800's as a hat factory, Saxon house was, up until recently, an office building. When it became vacant in 2014, our client purchased it wit the intention of converting it into 14 residential apartments.


Adalaide House, St Albans

ALL SOLD      The conversion of a redundant 1980's city centre office building, minutes from the main shopping street, to provide four x 1 bedroom and five x 2 bedroom, 2 bathroom luxury apartments.

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20 Lower Dagnall Street, St Albans

ALL SOLD      A landmark in many respect. Having battled for 3 years with the planners, our clients were the first to test St Albans District Council and take advantage of the 2013 changes to the Permitted Development regulations with this 1980's office building that has been vacant for a number of years.


Walter Slade Court, St Albans

ALL SOLD      A complete 'ground up' new build scheme on the site of a former nurse's home within the grounds of Napsbury Park to the south of St Albans, providing fourteen x 2 bedroom, 2 bathroom apartments each with 1 allocated parking space.


Somerset Court, London Colney

All SOLD      A complete 'ground up' new build scheme on a vacant site in the middle of a 1960's Fairview built scheme. The site has originally been allocated as amenity space for the original development but became neglected by the residents and fell into disrepair.

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